Anasayfa


 

The Effects of Brand-Mascot Incongruity on Commercial and Brand

Nuri Gülver & Doç. Dr. Emine Eser Gegez

 

Evaluation of Hospitals Through Consumer Oriented Approach:

Prof. Dr. Kurtuluş Karamustafa & Arş. Gör. Yusuf Ziya Akbaş

 

A Research on the Determination of the Affect of Purchasing Intentions of Famous Consumers Used in Television Advertisements

Arş. Gör. Zeynep Beril Yolaçan & Doç. Dr. Eda Yaşa Özeltürkay

 

An Exploratory Research in the Triangle of Second Hand Clothing Motivation, Fashion Innovativeness and Sustainability

Yrd. Doç. Dr. Tutku Eker İşcioğlu & Yrd. Doç. Dr. Dicle Yurdakul

 

How Do We Pursue Our Goals When They Are Artificial? The Role of Psychological Distance on Goal Motivation

Begüm Yetişer Altıntaş

 

‘I miss you Jessica’: The Role of Anticipated Regret in Comparative Advertising

Dr. Kıvılcım Döğerlioğlu Demir & Dr. Özge Turut